Making A Logo For Your Candle Business In 2020

Why having a strong, relevant and memorable logo is so important for your candle business

Every candle business from small start-ups to multinational brands are all looking for ways to stand out from the crowd, to separate their business from the competition. One of the most important steps when establishing your candle business is creating a logo befitting to your unique brand and identity. 

Before we dive into things…designing a perfect logo first time around is near-impossible.
A great logo takes time, thought and creativity - but when it’s done, and done right, your logo can communicate a number of important facets like trust, brand values and positioning to your customers.

You may have completed some research already and discovered that employing a design agency to create your logo can be incredibly expensive. You may be wondering why something as simple as your logo is so important, well here are a few reasons why developing a logo is not a step which can be rushed, or not thought through properly.

• Your logo needs to grab your customers attention

• It needs to be clear enough to make a great first impression

• It’s a visible and tangible element of your brand’s identity

• It’s memorable, and when your customers think about your business, they’ll remember your logo

• It distinguishes your candle business from the competition

• It creates brand loyalty and trust

It’s clear how important creating a logo for your candle business is, but what are the steps in creating a great one?

Before we dive into the DIY method and the steps you can take to develop your logo, the team at All Seasons Wax Company definitely supports and encourages any business owner to consult with a design agency or freelance designer to asset with logo development. Having a professional designer manage this process will take all the stress out of the equation and you’ll end-up with a great logo and all the design files required for future rollout.

nine step logo development process for your candle business

We’ve developed a nine step logo development process to assist you with this important phase of the set-up of your new or existing candle business

1. Get thinking: take a step back from outside influence, social media and what other brands may be doing and write down what makes your candle business unique. It’s crucial you have a clear definition of your value proposition and deeply understand what makes your business different to the rest.
   
   

2. Analyse your brand: conduct a thorough analysis of your brand, identify what kind of brand do you want to be? Do you want to communicate value or luxury? Are you focusing on performance? Do you wish to be considered a sustainable brand or a high-ticket, designer brand? Where is your brand strong? Where could it improve? Is your brand playful or serious? Emotional or analytical? If your brand was a person, what would it be like? What job would it do? How old would it be? Would it be a male or a female? What would your brand’s hobbies be? All of these questions will help you frame what kind of brand your business has.
   

3. Research: Conduct some research inside, and outside your industry. What are some logos you like? What are your competitors doing? What does their brand say about them? You can run through the point above with some other brands and start to construct a scale of where your brand might sit?
   
   

4. Get sketching: Get out your notepad and sketch three totally different variations of a logo. Even this short discovery exercise is going to help guide you in the direction of the type of logo you want to settle on. Hint: Don’t panic if it’s not coming together yet! You’re still brain storming at this stage and there’s plenty of opportunity to refine and polish later on.
   
   

5. Use free or paid tools to refine your concepts: Once you’ve developed three unique concepts, there are an abundance of tools you can use online to refine your concepts. At this stage, you could also look an engaging a designer to polish up your sketches for you. Some great logo development tools include: Canva, Looka and Brandcrowd. You can also take a look at Fiverr to source a designer you can communicate with online that won’t break the bank.
   
   

6. Gather feedback: Speak to at least 10-20 family members, friends or even trusted customers to gather their opinion your logo concepts. Ask them questions like how does this logo make you feel or think and start to see if any trends emerge. By this stage, you should have a firm favourite on which direction you want to take with your final logo.
   
   

7. Refine your concepts into one final version: You’re getting close now! Using the feedback you’ve gathered alongside your brand and competitive research, make a choice on the final concept you want to roll out and act as the logo for your candle business!
   
   

8. Further refinement: Polish up and complete any final refinements before you commence final logo rollout and launch.
   
   

9. Rollout: Rollout your logo across all of the touch points which include your logo. This includes packaging, website and social media platforms! Show off your new logo to your customers and future customers!
   
   

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